{"product_id":"ilia-beauty-limitless-lash-mascara","title":"Limitless Lash Mascara","description":"\u003cp\u003e\u003cspan\u003eLimitless length. Limitless lift. This award-winning clean mascara—now in two beautiful shades—lengthens, lifts, and separates to take lashes beyond their limits.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNoSpacing\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eSafe for Contact Lens Wearers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNoSpacing\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eOphthalmologist-tested\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNoSpacing\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eCruelty-Free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNoSpacing\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eUp to 12-hour wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNoSpacing\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eFlake-resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNoSpacing\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eSmudge-resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNoSpacing\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eSafe for sensitive eyes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNoSpacing\"\u003ePowerful lash care ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"tw-font-serif-light tw-font-light tw-text-lg tw-leading-[1.4] tw-tracking-[-.01em] md:tw-text-[22px]\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eThe unique dual-sided wand takes Limitless Lash to the next level—the short side lifts + defines while the longer side lengthens + separates with precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tw-mt-8 tw-border-t tw-border-white tw-pt-8\"\u003e\n\u003ch4 class=\"tw-font-sans tw-font-medium tw-text-sm tw-leading-[1.4] tw-tracking-[.05rem] tw-uppercase tw-mb-4\"\u003eFounder's Note\u003c\/h4\u003e\n\u003cp class=\"tw-font-serif-light tw-font-light tw-text-lg tw-leading-[1.4] tw-tracking-[-.01em] md:tw-text-[22px]\"\u003e“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”\u003c\/p\u003e\n\u003cp class=\"tw-font-serif-light tw-font-light tw-text-lg tw-leading-[1.4] tw-tracking-[-.01em] md:tw-text-[22px] tw-mt-4\"\u003e— Sasha\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eAwards\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e- Cosmopolitan Readers' Choice Beauty Awards (2024)\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e- Best Clean Mascara, Allure's Readers' Choice Awards (2024)\u003cbr\u003e- Best Clean Mascara, Allure's Readers' Choice Awards (2023)\u003cbr\u003e- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)\u003cbr\u003e- Best Mascara, Organic Spa Beauty Awards (2022)\u003cbr\u003e- Best Clean Mascara, Allure's Readers' Choice Awards (2022)\u003cbr\u003e- Best Lengthening Mascara, NewBeauty Awards (2022)\u003cbr\u003e- Best Mascara, Her Campus College Beauty Awards (2022)\u003cbr\u003e- Best Clean Mascara, Allure's Readers' Choice Awards (2020)\u003cbr\u003e- Best Clean Mascara, Allure's Best of Beauty (2019)\u003cbr\u003e- Best Natural Mascara, Glamour Magazine (2019)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eResults\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e100%\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e said it lifts, separates + defines lashes*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e97%\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e said it doesn’t smudge, flake, or crumble**\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e95%\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e said lashes look longer*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e91%\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003e said it nourishes + fortifies lashes***\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eIn a clinical study of 42 people after 2 weeks (*) and immediately (***). \u003c\/span\u003eIn a 2-week study of 32 people (**).\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch4 class=\"media-banner-split__heading brand-h1\"\u003ePowerful Lash Care Ingredients\u003c\/h4\u003e\n\u003cdiv class=\"media-banner-split__body tw-prose tw-prose-inherit\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eArginine + Biotin\u003cbr\u003e\u003c\/strong\u003eHelp strengthen + fortify for healthier-looking lashes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOrganic Shea Butter\u003cbr\u003e\u003c\/strong\u003eWeightlessly conditions + adds a soft, flexible feel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEthically Sourced Beeswax\u003cbr\u003e\u003c\/strong\u003eNourishes + defines lashes without clumping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eINCI\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water\/Eau, Cera Alba\/Beeswax\/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc\/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.\u003cbr\u003e\u003cbr\u003eIngredients are subject to change. This is the most up-to-date ingredient list, which may differ from product packaging.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"media-banner-split__heading brand-h1\"\u003eUse \u003c\/h4\u003e\n\u003cdiv class=\"media-banner-split__body tw-prose tw-prose-light tw-prose-inherit tw-mt-5\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e\u003cstrong\u003eCurl Your Lashes\u003cbr\u003e\u003c\/strong\u003eFor extra lift, use an eyelash curler before applying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLift With the Short Side\u003cbr\u003e\u003c\/strong\u003eNestle the short bristles of the dual-sided wand into the base of lashes and glide upwards to lift and define.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLengthen With the Long Side\u003cbr\u003e\u003c\/strong\u003eUse the longer, comb-like side to lengthen and separate each lash.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLayer It On\u003cbr\u003e\u003c\/strong\u003eApply more coats for a bolder look.\u003c\/p\u003e\n\u003ch4\u003eInfo\u003c\/h4\u003e\n\u003cp\u003e8 g. USA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ILIA Beauty","offers":[{"title":"After Midnight - Soft Black","offer_id":50495582962011,"sku":"11968","price":28.82,"currency_code":"EUR","in_stock":false},{"title":"Before Dawn - Rich Brown","offer_id":50495582994779,"sku":"11968-0002","price":28.82,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1753\/7693\/files\/limitless-lash-mascara-850946.png?v=1745840994","url":"https:\/\/naturelleshop.com\/en-fi\/products\/ilia-beauty-limitless-lash-mascara","provider":"NaturelleShop.com","version":"1.0","type":"link"}