So, what exactly is eyemaxxing?
If you’ve been seeing more eye-focused makeup looks lately, there’s a reason. Eyemaxxing is one of the beauty trends gaining attention right now – and it’s all about making the most of your natural eye colour and shape.
The idea is simple: instead of covering the eyes in layers of makeup, eyemaxxing focuses on using colour, definition and strategic placement to make your eyes stand out.
Think subtle definition, complementary shades and a little bit of colour theory.
Colour theory is the key
One of the easiest ways to experiment with eyemaxxing is to look at complementary colours. Depending on your eye colour, certain shades can create a beautiful contrast and make your eyes pop.
Blue eyes: Try warm shades like peach, copper, terracotta and rusty browns.
Brown eyes: Plum, burgundy, emerald and golden tones can add depth and bring out different undertones in brown eyes.
Green eyes: Mauve, plum, burgundy and other reddish-purple tones can make green eyes look even more vibrant.
Hazel eyes: Rich burgundy, bronze and warm earthy shades can highlight the mix of green, brown and golden tones often found in hazel eyes.
Of course, there are no strict rules. The best part of eyemaxxing is experimenting with shades and finding what works for you.
How to try the eyemaxxing trend
You don’t need a complicated eye makeup routine to get the look. Start small and focus on one element at a time.
1. Switch up your eyeliner
One of the easiest ways to try eyemaxxing is to swap your usual black eyeliner for a coloured pencil. Choose a shade that complements your eye colour and apply it close to the upper lash line. You can keep the line soft by gently smudging it with a brush or your fingertip.
For a more defined look, add a little more intensity to the outer corner.
2. Try a different mascara
Black mascara will always be a classic, but coloured mascara can be an easy way to experiment with eyemaxxing. Brown, burgundy, navy or plum mascara can add subtle dimension without making the look feel too dramatic.
Apply a couple of coats and concentrate the most product on the outer lashes for a softly lifted effect.
Ariana is wearing Ere Perez Natural Almond Mascara in Mauve
3. Add a complementary eyeshadow
Pick one shade that works with your natural eye colour and sweep it across the lid. You don’t need a complicated eyeshadow look. A wash of colour blended softly through the crease can be enough to create dimension and make your eyes stand out.
For more intensity, build the colour gradually rather than applying a lot of product at once.
4. Brighten the inner corner
Add a small amount of a light, shimmery shade to the inner corner of the eye to catch the light and create a brighter, more awake look.
A little highlight can go a long way.
The secret? Keep it personal.
The beauty of eyemaxxing is that there isn’t one right way to do it.
You can keep your look soft and barely there, or go for something more colourful and dramatic. The key is to choose shades and techniques that complement your features.
Think of it as a little experiment in colour theory – one that lets your natural eye colour take centre stage.
So, which shade will you be trying first?
Top Picks for Eyemaxxing
Ere Perez Natural Almond Mascara
ILIA Beauty Eye Stylus Shadow Stick
