Naturelle is your one-stop shop for the most coveted beauty brands.
Where are we located? 🌍
We are located in Finland, EU, and all orders are shipped from Finland.
Our story 🌿
Founded in 2014 by a passionate mother and son team, Naturelle is built on a simple promise: to offer safe, effective, and high-quality beauty solutions you can trust. Over the years, we’ve grown into a trusted name for those who seek performance-driven products without compromise.
We take pride in discovering and curating only the most respected and results-oriented beauty brands from around the world. Every product in our store is handpicked to ensure it meets our high standards—because our customers deserve nothing less than the best.
At Naturelle, you’ll find premium beauty products and a shopping experience that’s smooth, secure, and customer-focused from start to finish.
Why most of our products are natural? 🌿
Up to 64 % of the stuff we put on our skin absorb in to our body and affect to our well-being, so it’s not insignificant which products you’re using. By using natural cosmetics, you efficiently decrease the chemical burden of your body.
Green Thinking 🌿
At Naturelle, sustainability is more than a value—it’s part of how we operate every day. As a proud green office, we minimize waste by reducing paper use and relying exclusively on 100% recycled cardboard and paper for all our packaging.
To further reduce our environmental footprint, we consolidate shipments and order in larger batches, helping to cut down on excess carbon emissions.
We believe beauty and responsibility go hand in hand—and we're committed to doing our part for a cleaner, greener future.