ILIA Beauty
Soft Focus Blurring Blush
A clean, talc-free blush that blurs pores and smooths skin for a soft-focus, 12-hour flush of buildable color
Description
Featherweight color meets a soft-focus filter. Inspired by the blurring effect of a camera lens, this talc-free powder blush blends and builds seamlessly—for a blurred, dimensional flush that lasts 12 hours.
Soft Focus Complex diffuses pores and smooths texture with the perfect ratio of light-filtering powders, while skincare ingredients Edelweiss, Winged Kelp + Squalane hydrate, smooth, and firm over time. Pair Soft Focus Blurring Blush with the Precision Powder Brush for a diffused veil of color exactly where you want it.
Powered by ILIA's light-filtering Soft Focus Complex, this clean blush blurs pores + smooths skin texture for a dimensional flush of color.
- Blurring
- Smoothing
- Buildable
- 12-hour wear
- Vegan & Cruelty-free
- Talc-free
- Safe for sensitive skin
- Non-comedogenic
Founder's note
“What I love about this formula is how beautifully it sits on the skin—it gives a diffused blur of color that you can build. It’s unlike any powder blush I’ve tried before.”
— Sasha
Shades
Glimpse: Mauve Rose
Closer: Baby Pink
Flutter: Warm Peach
Breathless: Neutral Pink
Sensation: Berry Rose
Pulse: Bright Coral
Magnetic: Rich Berry
Wonder: Deep Terracotta
Clinical results
In a clinical study of 52 people immediately (*) and after 28 days (***). In a clinical study of 52 people and 12-hour instrumental test (**).
Ingredients
Soft Focus Complex
Blurs and smooths with the perfect ratio of light-filtering powders.
Edelweiss Extract
Rare alpine flower extract that helps lift and smooth for youthful-looking skin.
Winged Kelp Extract
Potent replenisher that restores hydration and supports firmer skin.
Plant-Based Squalane
Seals in moisture and boosts elasticity without clogging pores.
INCI
Mica, Tapioca Starch, Synthetic Fluorphlogopite, Silica, Caprylic/Capric Triglyceride, Squalane, Ethylhexyl Palmitate, Glycerin, Ethylhexylglycerin, Lauroyl Lysine, 1,2-Hexanediol, Glyceryl Caprylate, Dehydroacetic Acid, Boron Nitride, Xanthan Gum, Tin Oxide, Leontopodium Alpinum Callus Culture Extract, Alaria Esculenta Extract, Tocopherol. May Contain/Peut Contenir (+/-): Ci 77163 (Bismuth Oxychloride), Ci 77891 (Titanium Dioxide), Ci 77491, Cl 77492, Ci 77499 (Iron Oxides), Ci 15850 (Red 7 Lake), Ci 17200 (Red 33 Lake), Ci 19140 (Yellow 5 Lake), Ci 77007 (Ultramarines), Ci 15985 (Yellow 6 Lake), Ci 16035 (Red 40 Lake), Ci 45410 (Red 28 Lake).
Use
Put a Point on It
Dip the softly pointed Precision Powder Brush into blush and tap off any excess.
Clean Sweep
Sweep onto cheeks in soft, circular motions.
Build + Blur
Add layers to build pigment + blur.
At Second Blush
For an optional dose of dewy dimension, layer Multi-Stick under or over by tapping in with fingers.
Info
0.15oz. | 4.5g. USA.
